As a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects, the options are endless.
The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.
That said, there is one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times a day. And your customers do the same.
This isn’t surprising, but this also doesn’t mean you should be throwing all of your spend into every social platform out there. Yet, there is one social network that ALL marketers simply cannot ignore, which is Facebook.