"While I have a corporate background, I love to assess businesses and brands based on how connected I feel to their message. If I like what you do, then my ability to support and share who you are and what you do is easy. Here is the biggest challenge we will face as it’s completely subjective.
To help me do this well, I focus on the consistency of the current experience of the your followers and customers, which is answered by one simple question.
“How do YOU consistently leave people feeling in your programs, communication and your work”?
And then the question is – does your marketing reflect you in the same light and if not, WHY?
When we share the essence of who you are, what you believe and how you serve, it builds likeablity and trust. This is the foundation of growing a business and a brand. Its not enough to tell people what you do, you need to tell them why you do it. This is to me the secret sauce to building your brand and marketing"
Martiene van Steyn